White Noise
Pointlineplane provided the technical production of The LEGO Group’s White Noise campaign video. The campaign sought to provide a relaxing and immersive auditory experience using the unique sounds made by LEGO bricks.
It includes a seven-track playlist available on various streaming platforms such as Spotify and iTunes. Each track features different LEGO sounds, like the clicking of two bricks joining together or thousands of bricks being poured, designed to serve as a background for relaxation, mindfulness, or even sleep.
This initiative was linked to the release of the LEGO Botanical Collection, designed to offer a holistic and calming experience for builders. We showcased various scenarios of builders enjoying the new collection while listening to the white noise tracks, highlighting the different builds within the Botanical Collection.