Tsugi
Pointlineplane provided the technical production of The LEGO Group’s Tsugi campaign video.
The LEGO Tsugi campaign is part of LEGO’s “Rebuild the World” initiative, inspired by the Japanese art of kintsugi, which involves repairing broken objects with gold to highlight and celebrate their imperfections. This campaign uses LEGO bricks to mend broken items, transforming them into beautiful and functional pieces of art.
The concept involves taking everyday broken objects like a lamp, table, or pot, and repairing them using LEGO bricks, thereby celebrating the beauty in their flaws. The campaign emphasizes creativity and sustainability, encouraging people to see the potential in broken items rather than discarding them.