UOB FX+ Debit Card Campaign
For the UOB FX+ Debit Card campaign, we set out to create a seamless journey across multiple global destinations—all while filming entirely in Bangkok. The challenge was to make a single city feel like many, which meant carefully planning locations, production design, and VFX to bring different countries to life. On top of that, organizing an international shoot across multiple countries required tight coordination, but with dedicated teams in Thailand, Taiwan, and London, we pulled off a smooth and efficient production. In addition to the TVC, we also provided full production services for the campaign’s key visuals, ensuring consistency in storytelling across all assets.
With teams working across different time zones, we turned logistical challenges into an advantage—while the Bangkok crew wrapped, VFX in Taiwan and audio post in London took over, keeping the workflow seamless and efficient.
Our VFX team transformed Bangkok’s streets into distinct destinations, while the audio post team in London crafted an immersive soundscape. This project was a testament to the power of collaboration, bringing together multiple crews across regions to deliver a polished and dynamic campaign.
This campaign was designed for maximum impact beyond the screen, with a strategic OOH media buy across Singapore’s most prominent cityscapes. Placed in high-visibility locations, the campaign’s key visuals and video content seamlessly blended the concept of effortless global spending with the dynamic urban landscape. From digital billboards to transit hubs, each placement was carefully selected to engage audiences in busy, high-traffic areas, reinforcing the campaign’s message at every touchpoint. The integration of our meticulously crafted visuals into these cityscapes not only amplified brand presence but also created a striking, immersive experience that made the UOB FX+ Debit Card feel truly borderless.
This campaign was a true testament to the power of collaboration, and it wouldn’t have been possible without the dedication and expertise of everyone involved. From pre-production to post, every team brought their best to ensure a seamless and impactful execution across multiple locations and time zones.
