It’s a Bling Bling World
The “It’s a Bling Bling World” campaign by Resorts World Genting is a vibrant and captivating marketing initiative designed to showcase the luxurious and glamorous experiences available at the resort.
This campaign aims to attract visitors by highlighting the resort’s opulent offerings, from high-end accommodations and world-class entertainment to exquisite dining and thrilling casino experiences. Through a combination of eye-catching visuals, dynamic choreography, and original music, the campaign creates an engaging narrative that emphasizes the resort’s commitment to providing a dazzling and unforgettable stay for its guests. The use of FPV drones and meticulous post-production further enhances the visual appeal, making it a standout promotional effort.
We were tasked with providing a comprehensive range of cross-border services for the Resorts World Genting “It’s a Bling Bling World” campaign. Our responsibilities included choreography, directing, and dance rehearsals, along with the composition of original music. We also handled storyboarding, overseas liaison, and production services, as well as FPV drone operation and post-production work.