Portfolio Description
We started this project on a tight schedule, requiring significant effort to create an advertisement for the Razer Kraken Tournament Edition. With the shoot taking place in Malaysia, we had teams from both Singapore and Malaysia leading various departments.
On a custom-built 4,000-square-foot set, we used vintage anamorphic lenses to pay homage to classic games.
This project allowed us to delve into the vault of Le Freeport Changi, a high-security, climate-controlled storage facility near Changi Airport in Singapore, offering tax-exempt storage for valuable items like art, precious metals, and collectibles.
Creating this metaverse-inspired fashion short film for CNA, featuring Crazy Rich Asians’ Fiona Xie, highlighted certain sensitivities in the actress as she turned Fiona 4.0
“The Icons” is a documentary series that captures the essence of esteemed craftsmen who have significantly contributed to Singapore’s culture, social fabric, and art. Featuring various living legends who hold cultural medallions, state awards, and knighthoods, the series brings together venerable masters and their contemporary successors.
In Season 1, we explored the esteemed photography of Chua Soo Bin and the intricacies of Chinese painting with Lee Hock Moh. Along the way, we also featured jazz maestro Jeremy Monteiro and fashion guru Lai Chan.
We were commissioned by ICON MAGAZINE to immerse viewers in the world of the masters, showcasing their structure, form, and intent. Our goal was to reveal the thought processes behind their work that have shaped modern Singapore.
As we approach Season 2, film director Eric Khoo leads the first episode, while singer-songwriter Dick Lee explores the music-themed episode. Chief architect and urban planner Liu Thai Ker delves into his urban planning of Singapore, and theatre director Ivan Heng discusses the local theatre scene.
We were commissioned for Orchard Ion’s 15th anniversary campaign where we witnessed the effortless grace of style icon YOYO Cao and the unmatched refinement of ION Orchard, where every moment embodies the pinnacle of luxury and sophistication.
At Pointlineplane, we fuse advanced CGI with cultural insight to enhance luxury experiences. Our international team of CGI artists delivered this project in just 2 weeks, right on time for the anniversary celebrations.
This content was displayed on all of ION’s screens, both interiors and facade, as well as on all major internet platforms.
The “It’s a Bling Bling World” campaign by Resorts World Genting is a vibrant and captivating marketing initiative designed to showcase the luxurious and glamorous experiences available at the resort.
This campaign aims to attract visitors by highlighting the resort’s opulent offerings, from high-end accommodations and world-class entertainment to exquisite dining and thrilling casino experiences. Through a combination of eye-catching visuals, dynamic choreography, and original music, the campaign creates an engaging narrative that emphasizes the resort’s commitment to providing a dazzling and unforgettable stay for its guests. The use of FPV drones and meticulous post-production further enhances the visual appeal, making it a standout promotional effort.
We were tasked with providing a comprehensive range of cross-border services for the Resorts World Genting “It’s a Bling Bling World” campaign. Our responsibilities included choreography, directing, and dance rehearsals, along with the composition of original music. We also handled storyboarding, overseas liaison, and production services, as well as FPV drone operation and post-production work.
This project required us to provide technical production services for Razer’s flagship Thresher headset, exploring the science and meticulous design behind its creation.
The cinematography seamlessly integrated CGI to convey the precision involved in crafting a gaming headset. Using high-contrast lighting and colors, we transformed the piece into an almost laboratory-like environment to highlight the care and attention to detail in its production.
Pointlineplane provided the technical production of The LEGO Group’s Tsugi campaign video.
The LEGO Tsugi campaign is part of LEGO’s “Rebuild the World” initiative, inspired by the Japanese art of kintsugi, which involves repairing broken objects with gold to highlight and celebrate their imperfections. This campaign uses LEGO bricks to mend broken items, transforming them into beautiful and functional pieces of art.
The concept involves taking everyday broken objects like a lamp, table, or pot, and repairing them using LEGO bricks, thereby celebrating the beauty in their flaws. The campaign emphasizes creativity and sustainability, encouraging people to see the potential in broken items rather than discarding them.
Pointlineplane provided the technical production of The LEGO Group’s White Noise campaign video. The campaign sought to provide a relaxing and immersive auditory experience using the unique sounds made by LEGO bricks.
It includes a seven-track playlist available on various streaming platforms such as Spotify and iTunes. Each track features different LEGO sounds, like the clicking of two bricks joining together or thousands of bricks being poured, designed to serve as a background for relaxation, mindfulness, or even sleep.
This initiative was linked to the release of the LEGO Botanical Collection, designed to offer a holistic and calming experience for builders. We showcased various scenarios of builders enjoying the new collection while listening to the white noise tracks, highlighting the different builds within the Botanical Collection.
Kabam Robotics tasked us with a unique project to showcase the capabilities of their advanced autonomous security robot. Our goal was to demonstrate its all-weather performance, terrain engagement, and surveillance abilities in a seamless video.
Adopting the design principle of “form meets function,” we created a video that captured the robot’s capabilities in a single continuous take. This ambitious project involved constructing a custom 20-degree ramp, an obstacle course, and an indoor forest with a rain machine in the studio.
The endeavor required meticulous planning and the combined efforts of all departments, testing their resourcefulness, resolve, and skill.
The video, screened at the ISC West in Las Vegas, received an enthusiastic response, highlighting the success of our challenging and innovative approach.
We were commissioned by the local acapella group Micapella to produce a music video for their remake of the classic oldie, “I Want Your Love”. Key elements of the video included extensive use of chinoiserie, costumes, and backdrops, creating a seamless world within a single location.
Chinoiserie was chosen as the theme to complement the style and emphasize the classic remake in both song and visuals. The blend of East and West is showcased through both the music and the imagery. The chosen colors were skillfully highlighted through nuanced compositions, effectively conveying themes of jealousy, glamour, and lust.
The cinematography utilized classic techniques and old-style lighting, combined with hot lights and traditional lenses, to create a sublime blend of vintage and modern aesthetics.
The cinematography utilized classic techniques and old-style lighting, combined with hot lights and traditional lenses, to create a sublime blend of vintage and modern aesthetics. In essence, the project was an interesting endeavor that allowed the team to showcase and express their craft despite limited resources and time.